Day 1 — you keep taking bookings
Your Fresha account stays open and stays the system of record. We set up your services, your hours, your staff and your New York tax rate, and you carry on as normal. Nothing switches today.
CRM & appointments → compared
Digital Crochet vs Fresha
Both sides, from Fresha’s own pricing page and ours. Including the parts where they win.
$49 to $349 a month · no per-staff fees · cancel any month
Straight answer first
What Fresha is good at.
Fresha is the cheapest way to start and the only platform here whose AI phone answering you can actually buy today. At $14.95 per bookable team member it undercuts everyone at small sizes, the marketplace is large, and new clients genuinely arrive through it. If answering the phone is the problem you are solving this quarter, Fresha solves it now and we do not.
If that describes you — a small team that wants the lowest possible starting bill — buy theirs. The rest of this page is for the owner it does not describe.
The numbers
Same salon, same month, two bills.
| Fresha | Digital Crochet | |
|---|---|---|
| 3 staff | $44.85 | $49 Starter |
| 5 staff | $74.75 | $129 Growth |
| 10 staff | $149.50 | $129 Growth |
| 15 staff | $224.25 | $129 Growth |
| Per-staff fees | $14.95 per bookable team member, per month | None, on any plan |
| Cut of card payments | 2.29% + $0.20 in person (+$0.10 per Tap to pay authorization) · 2.79% + $0.20 online | None — we do not process payments |
| Contract length | No minimum commitment, cancel any time | Month to month, cancel any month |
| Can you export your data | Not stated on their pricing page | In one click Coming |
| Your clients when you switch | 20% one-time commission, minimum $6, on each brand new client who finds you through the Fresha marketplace. Returning clients carry no fee | Yours. No marketplace, no commission, nothing between you and them |
Fresha’s Team plan is $14.95 per bookable team member per month; the $19.95 Independent plan covers one person only. The marketplace commission is one-time and applies only to brand new clients who find you through Fresha.
Our column quotes the plan that size of business would buy: Starter at three, Growth from five up. Every plan has unlimited staff — the staff count does not force the plan. Starter has no packages or memberships; if you sell those it is Growth at $129 at every size, and Fresha includes them at the prices above. Figures checked 17 September 2026. Competitors change their pricing; tell us if you spot a stale number.
Read this part twice
Where Fresha beats us.
Fresha is cheaper than us at three staff and at five — $44.85 against our $49, and $74.75 against our $129. At five that is not close, and no argument about card percentages closes it at that size.
And Fresha’s AI Concierge answers your phone today, for $99.95 per location a month. Ours does not exist yet. Coming If missed calls are what is costing you money right now, that is a shipped feature against a badge, and the badge loses.
The turn is at ten staff, where per-member pricing passes our flat $129 — $149.50, then $224.25 at fifteen. On top of that sits the marketplace commission: 20% of a new client’s first visit, minimum $6, one time. We charge nothing for a client booking with you, ever.
Switching from Fresha
What the move actually looks like.
Nobody in this market publishes this. Here is ours, including the part that is not built.
Day 3 — your clients come across Coming
Automatic client import is not built yet. Coming When it is, it will be free, and this is the day it runs. Until then we agree a date and move your list by hand, and we will tell you honestly how long yours will take before you sign anything.
Day 7 — you stop paying two bills
You work a full week on ours with Fresha still open behind you. If the week goes badly you have lost nothing. If it goes well, you cancel Fresha — month to month, so there is nothing to buy your way out of — and the second bill stops.
Your clients keep their history, their notes and their appointments. We never list them anywhere, never contact them on our own behalf, and never charge you for one of them booking with you.
Straight answers
The questions people actually ask.
Is Digital Crochet cheaper than Fresha?
Not at every size, and the table above says exactly where. Not at three or five staff — Fresha is $44.85 and $74.75 against our $49 and $129. At ten and fifteen we are cheaper, and we charge no marketplace commission and take no percentage of your card sales.
What does “no per-staff fees” actually mean?
Hire a fifth stylist, a tenth, a fifteenth — the bill does not move. $49, $129 or $349 a month depending on the plan, whoever is on the floor.
Do you take a percentage of my card payments?
No, because we do not process them. You keep your own processor and your own rate, and we take nothing. That also means we cannot fix a bad rate for you — we are simply not in that transaction.
Can you import my client list from Fresha?
Not automatically yet. Client import is not built. Coming When it ships it is free. Today we agree a date and move the list by hand, and we tell you how long yours will take before you commit to anything.
What is not built yet?
The AI voice agent, online booking pages, SMS reminders and win-backs, the AI assistant, client import, and payment processing of any kind. Every one of those carries a Coming badge everywhere it appears on this site, including on this page.
Am I locked in?
No. Month to month, cancel any month. There is no contract to buy your way out of and no cancellation fee.
See it before you pay for it.
Call or send the form. We’ll show you the app, answer the awkward questions, and you decide after that. Month to month, cancel any time.